1Direction in your shoe

For the young British band “One Direction”, New Music Labs came up with a promo concept: simply put a little gift for the band in your shoe, upload a picture of it and in return the band will provide you with a new song and a goody-package. The idea came from the Dutch tradition of celebration ‘Sinterklaas’ on December 5th. Learn more about it and watch the video here

Noorderslag 2012

New Music Labs was involved in organizing the ‘Interactive Programm’ at Noorderslag 2012 in Groningen.
With interesting speakers as Shawn O’Keefe (SxSW), Ralph Simon (Mobile Entertainment Forum) and Matt Sheret (Last FM)

Read about the Interactive Program here and take a look at the pictures here

Giglocker: new Iphone app

New Music Labs is close to finishing a new app for the Iphone to keep track of all the amazing bands you’ve seen: the Giglocker.
Giglocker will find you concerts in your area and gives you the ability to ‘lock’ them when you visite them. You attach pictures, reviews, videos and ratings to your locked gig. Ofcourse you can also share your gigs on facebook or twitter with your friends.

Check out what we’ve got so far at www.giglocker.com

A Soundtrack to Un-Convention Groningen

Un-Convention Groningen released a 12″ with all acts that play at the event. Listen to the songs on bandcamp here.

NML in de krant (Dutch)

Rob Broere interviewde ons in de aanloop naar Un-Convention voor Dagblad van het Noorden. Klik op de afbeelding als je het artikel wil lezen.